From Ideas to Sales
All advertising starts with your core message – your marketing statement or tag line describing who you are, what you provide and how you provide it. This is not easy to sum up! We can help you find that focus and create a statement that shows why you're different and generates sales.
Once we have our core message, we then work to find out who your customers really are by combining your sales data with national, local, and regional information. We can then start to build a message that will attract them, along with consumers you may be missing out on.
We create words and images that sell, generating digital and social content, print, radio and television advertisements, and website pages that we mold into a campaign. From here it's just a matter of creating an advertising plan within your budget to deliver this campaign to your customers.
“Advertising is easy when you have the right advice, planning, strategy, and creative to turn your advertising dollars into revenue.”
Hansen Advertising is the largest local media buyer on the Central Coast, which allows us to get the best prices possible across all mediums – so your message has the frequency it needs to succeed.
Jon Hansen
Founder and Creative Director Jon Hansen has worked on both local and national advertising and marketing campaigns, but specializes in helping local businesses just like yours. Jon's been marketing Central Coast businesses since 1999. His experience comes from a breadth of local companies like Rembrandt, El Dorado Broadcasting, Sunset Honda, Central Coast Brewing, SLO Coast Wine Region, Jiffy Lube, Avila Beach Resort, Rib Line, the Fremont Theater and more.
Expertise:
Radio, and tv ad copywriting
Scriptwriting
Commercial production
Voiceover, creative
Advertising optimization
Marketing management
Liz Dodder
Liz spent 15 years in the city of Angels, and 2 years in Europe, writing website content, speeches and memos as well as social media posts, recipes and email blasts for the world’s largest food company. Now, for 10 years, she has helped small businesses on the Central Coast with digital and marketing content. She also writes The Last Bite for Edible Santa Barbara magazine and created the Central Coast’s first Sparkling Wine Map.
Expertise:
