Advertising Planning, not Ad Buying

Keep one thing in mind when talking buying advertising on the Central Coast: All Advertising Works. From print coupons to network TV, it all works – you just need to do it correctly! You need to target the right message to the right people while factoring in consistency and frequency and you will get results.

Does that mean high-end stores should send out coupons? Probably not. However, send that same customer a beautiful VIP invitation with an exclusive offer just for them and see how many come through your door.

Most advice you’ll get for Central Coast advertising for local business comes from a biased source – a sales person for a product. How do you know what they are selling is really right for you?

This is where Hansen Advertising steps in, to create a plan based on your audience. We will work together to find out who we want to reach, create a message or an offer that we want to present, match up that message with the correct medium and then turn out the creative ad campaign, copywriting, press release or social content that will bring them in.

The right message, with a motivating offer, advertised to the right audience, repeated enough times, always gets results. We'll help with the right medium and content. 

See our Work in the menu above.